Stan James is a privately run bookmaker that originally began with a small group of betting shops in Berkshire. Founded by bookie Steve Fisher in 1973, Stan James continues to be family run and Steve's son Peter is the MD. There was never a real bookie called Stan James, Stan is the combination of Steve's name and his wife's name Ann.
Stan James has only a small number of shops in the UK and a larger internet and telephone betting operation in Gibraltar which handles millions of pounds of bets per day. During the past ten years, Stan James have built a reputation for innovative markets, value prices and especially In-Running betting.
Stan James has customers around the world but is particularly active in the UK, the Czech Republic, Canada, Germany, Greece, Israel, Italy, Spain and Sweden. In the UK StanJames sponsors the prestigious King George VI Chase at Kempton Racecourse.
There is no question that Stan James are on the money as far as their website is concerned. The homepage is aesthetically pleasing to the eye, with a list of sports in a left-hand menu, the latest upcoming events featured in the middle of the page, with fast links available to events that are about to start on the right-hand side. Thanks to the use of drop-down menus, navigation around the website is excellent, while the bet slip function is neat and easy-to-understand. Top marks all round.
Stan James are consistently competitive with their odds across a range of sports, not just a select few. They have a solid trading department across the board and one will regularly find a stance which sets them apart, such as even money on both teams in a rugby handicap bet or an enhanced accumulator on the football. They’re always looking to try and provide customers with value.
Stan James should also be respected for the range of markets offered, especially as they often highlight how many additional propositions are available next to a match or event. Their In-Running product is also one of the best in the industry, while their In-Running betting diary is also very useful and easy-to-understand. The only downside is that their offering tends to appeal more to UK punters than those further afield.
It’s a well-run organisation and this is certainly reflected in their customer services who are prompt to respond to emails and unerringly helpful over the telephone.
Stan James has a generous cash match offer where you can get £25 free when you sign-up to the site via links on Bettingpro.com
When you join you can also access their casino (Stan's Casino) and poker room (Stan's Poker) using your log-in. The casino has a £75 registration bonus and the poker room a $100 sign-up bonus.
Stan James are a top quality online bookmaker who provide their customers with a quick and efficient betting experience which keeps them returning. They often give you reason to choose them ahead of others, whether it be their enhanced odds, their early prices or simply their all-round reliability. They are probably in the top three bookmakers for In-Play betting and are well worth including in your list of selected bookmakers.